About


About About About
Congratulations! in discovering this website and welcome!
This website is dedicated to all eye-care professionals and practitioners around the world, Optometrists, Eye-doctors, Dispensing Opticians, Eye-care practitioners, Independent Opticians, Multiples, Frame and Lenses manufactures,managers optical assistants, students, teachers and all who are interested in converting customers into raving fans by giving them an unforgettable customer experience once they enter your store.
The contents you find here are based on the book I have written called:
SPEC-tacular Dispensing Master The Art Of Sales Success
The book is designed to deliver useful and practical information to eye care professionals involved in dispensing and sales in a direct and efficient manner. It guides eye care professionals who are looking for an improvement in revenue generation with an emphasis on helping people to buy products and services.
It focuses on an approach which is natural, authentic and respectful to the people involved in conversations. It blends neurolinguistics programming,  5-step sales model, unconscious archetypical patterns of behaviour and consumer psychology to provide a proven framework for becoming more persuasive, influential and consistent during dispensing and beyond.
It differs from other optical books because it is not a manual,  nor a comprehensive textbook nor a system of operation; nor is it intended to offer theoretical and practical information about dispensing.
As a result of its contents Switch Online Courses  was designed specifically for opticians by opticians. It takes a huge load off any business and ensures that your staff development is always put first.
The courses are short powerful modules with real results. We have subjects like:
  • The Magic of Sales Success
  • Person of Influence
  • Selling to Different Cultures
  • Creating Customer Value
  • Generational Sales
  • SPECtacular Dispensing Secrets
  • Intro To The Magic 5 Framework Approach to Sales Success
Some of the courses are free so you can try it out!